The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers Category: Moving Image / Title Sequences
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers Category: Custom Content
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors Category: Moving Image / Series
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine
Agency: J. Walter Thompson / Hong Kong
Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London
Client: Expedia Category: Mobile / User Experience
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
Fall Fashion
Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
I Got This
Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn
Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
SAVOR.WAVS
Agency: CAA Marketing / Los Angeles
Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Community Building
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Online / Short Form - Campaign
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V. Category: Craft - Innovation in Moving Image Craft / Visual
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Interactive / Online
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Craft / Printing / Production - Single or Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Levi's Circles :60
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile-First Video
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Film / Online
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Innovation in Film / Online
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Physical Product
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Television / Long Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice
Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client: Amazon Category: Television / Long Form - Single
BBC One - The Supporting Act
Agency: BBC Creative / London
Client: BBC Category: Craft - Animation / Single
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Online / Live Webcast
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital / Websites & Mobile
Rockstar
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Writing - Campaign
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Social Engagement / Community Building
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Media Relations
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series